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Hints, Tips and Tales #12: We Dropped a Bollock with Our WhatsApp
It may be bold but as a founder who is committed to sharing his business journey, I think it’s important that The Trademark Helpline share not just our wins, but our mistakes too, because let’s be honest, you learn more from the bumps in the road than the smooth journeys. Today’s story is about one […]
Christmas Competition 2024
Win a Christmas Feast & Spread Holiday Cheer! 🎁 Join Our 2024 Christmas Competition This festive season, The Trademark Helpline is spreading joy with an incredible giveaway! We’re giving one lucky winner the chance to enjoy a £200 Sainsbury’s Christmas Feast AND make a difference by donating £300 in your name to Cash for Kids’ Mission Christmas, helping children in […]
Class 2: Paints, Varnishes, Lacquers & Resins
Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists.
Hints, Tips & Tales #11 – Artificial Intelligence In 2024 – What I’ve Learned So Far
At the end of the financial year, I attended a conference where a well-known investor from BBC’s Dragon’s Den gave a talk on AI. Unlike many people in the room, I was already on the path to embracing AI. As the Dragon rightly said, think of AI as a ship leaving a port. You and […]
Hints, Tips and Tales #2 – Diminishing Returns
The Story If you are new to business, I have some terrible news that those of you who have been in business for a long time will already know, at some stage you are going to get bored of what you do. I don’t care how passionate you are about your business when you start, […]
When Ugg Isn’t Just a Brand and What the Famous Boot Taught Us About Trademarks and Geography
Say “Ugg” in the UK and you’ll picture the classic tan boots, trademarked, well marketed, and sold by the UGG brand. But say “ugg” in Australia or New Zealand, and you’ll likely get a different response. There, it’s not a brand, it’s a boot. A locally made sheepskin boot, to be exact. And that difference […]
Cadbury’s Purple Battle: When Colour Alone Is Not Enough
What do you think of when you think of Cadbury? Is it Purple? Cadbury’s has had some unforgettable adverts from the drumming gorilla to the “Eyebrow Dance” and may a heartfelt Christmas campaigns. It’s safe to say the brand has made its mark. But beyond the ads, one of Cadbury’s most enduring brand assets is […]
Acquired Distinctiveness, How Can It Help You Register a Trademark?
What do American Airlines, British Airways, Holiday Inn & Vision Express all have in common? They are all descriptive names and all have trademarks. The first rule of trademarks is that the have to be unique, I always say, you can’t trademark ‘London Butcher’ as it would in theory stop other butchers in London from […]
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