Established Representative at the UK Intellectual Property Office — since 2008

Trademark Decisions Are Business Risk Decisions: Lessons from 4,170+ UK Registrations

Chess pieces on a board representing business strategy and risk

A PR agency recently asked our founder, Jonathan Paton, a deceptively simple question: after all this time in trademarks, what is the one thing that stands out? His answer, after seventeen years and more than 4,170 UK trademark registrations, was not about case law or filing tactics. It was this: the commercial decision outweighs the […]

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