Protecting a brand usually involves a few key steps: searching, registering, monitoring and, if needed, dealing with oppositions and copycats. Traditionally, most of this work has been handled by IP solicitors, and as many businesses discover, that can lead to unpredictable bills and rising costs.

We take a different approach. As Trademark Registration Specialists,  we offer a complete IP solution with clear, fixed fees and expert support from start to finish. Behind the scenes, we use market-leading technology developed in partnership with Manchester University, technology that makes light work of trademark research, registration and enforcement.

By combining expert support with a smart tech-based system (the same one we licence to solicitors), we’re able to offer clear, fixed fees from the start. No surprises. And no hesitation about asking questions because you’re worried the clock is ticking.

Here’s how that makes a difference:

Searching: Clear Answers Without the Clock Running

A good trademark search is essential. It tells you whether your brand name is available and what risks to expect. While many solicitors offer a “free” basic check, anything beyond the basics is usually billed, reviewing similar marks, assessing risks, advising on classes, and so on.

We keep things simple. Our full pre-application audit is part of our fixed fee. You get a detailed trademark search along with other platforms such as social media and domains in your chosen jurisdictions. All explained in plain English, with advice on what to do next, and no extra charges for digging deeper or talking things through.

You can read more about our Trademark Audit services here:

Registering: Strong Applications With Predictable Costs

Once you’re ready to file, costs can climb quickly in the traditional legal model. Drafting the wording, choosing the right classes, responding to examiner queries, all of this is typically billed by the hour.

With us, everything you need to get your application filed correctly is included. Our process is built on a technology platform that speeds up the admin, meaning you only pay for the service itself, not the time it takes. You get expert support, a strong application and a clear price from day one.

Monitoring: Ongoing Protection That Doesn’t Cost a Fortune

After your trademark is registered, monitoring is crucial. It’s how you spot new applications or brands appearing online that who’s wording or designs are too close for comfort.

Many trademark disputes are a reaction to a problem which could have been avoided with regular monitoring in place. Most trademark owners lack the time to carry out regular check across all platforms for all their trademarks.

Law firms usually carry this out manually, which means ongoing fees. Our monitoring system works in the background and alerts us quickly when something needs your attention. Instead of waiting for a problem, you get regular alerts and straightforward guidance at a low, predictable cost, giving you peace of mind.

Stopping Copycats: Effective Action Without the Legal Price Tag

When someone copies your brand, it’s easy to panic, and understandably, most people immediately think of calling a solicitor. But even a short warning letter can lead to a hefty bill.

Most issues don’t need to escalate that far. We can often resolve things quickly with a well-written notice or takedown request, offered at a fixed fee so you stay in control of the cost. We work hard to make sure we’ve exhausted all avenues before you are required to take legal action. And if a situation does genuinely require legal action, we’ll tell you, and make sure you’re prepared before a solicitor becomes involved.

Jon Paton, our MD, talks more about how to respond to trademark infringements here:

Built for Growing and International Businesses

If your business is expanding within the UK or operating overseas, the right trademark support becomes even more important. The Trademark Helpline gives you access to attorneys here and around the world, all coordinated through one straightforward service. No juggling multiple firms. No unnecessary consultations. Just a smooth, centralised approach to protecting your brand internationally.

Why We’re More Affordable

In short: we keep things efficient, and we keep costs as low as possible. Our tech handles the time-consuming parts of trademark work, which means we can focus on giving clear, practical advice, without passing on unnecessary costs. It’s the same practice used by trademark attorneys but delivered directly to the businesses that need it.

Protect Your Brand

Whether you are running a small business, managing a growing company, or building a personal brand, Trademark protection doesn’t need to be complicated, intimidating or expensive.

With The Trademark Helpline, you get specialist support, transparent fees and a smoother experience from start to finish – whether you’re choosing a name, registering a mark or dealing with copycats.

Get in touch with us today to protect your brand and stop the fakes.