Protecting a brand usually involves a few key stages: searching and research, registering through administrative services, monitoring for protection and enforcement, and where necessary dealing with oppositions and copycats. Traditionally, most of this work has been handled by IP solicitors and trademark attorneys. As many businesses discover, this often leads to unpredictable bills charged at high hourly rates, resulting in rising costs.

We take a different approach. As trademark registration specialists, we offer a complete intellectual property solution with levels of support to suit all budgets. Whether it is pay as you go, fixed fees or retainer services, we provide clear and fair pricing with expert trademark support from start to finish.

Behind the scenes, we use market leading technology developed in partnership with University of Manchester. This technology streamlines trademark research, registration and enforcement, supported by human sense checks, consultancy and professional oversight.

By combining expert trademark support with a smart technology based system, the same system licensed to solicitors, we are able to offer clear and fixed fees from the outset. There are no surprises and no hesitation about asking questions because you are worried the clock is ticking.

Here is how that makes a difference at every stage.

Searching: Clear Answers Without the Clock Running

A thorough trademark search is essential. It confirms whether a brand name is available and identifies potential risks before you apply. While many solicitors offer a free basic check, anything beyond the basics is usually billed. Reviewing similar marks, assessing risk, advising on classes and discussing strategy are typically charged by the hour.

We keep things simple. Our full pre application trademark audit is included within a fixed fee. You receive a detailed trademark search covering trademark registers alongside Companies House, social media platforms and domain names in your chosen jurisdictions.

Everything is explained in plain English, with practical advice on next steps and no additional charges for deeper research or follow up discussions.

You can read more about our trademark audit services.

Registering: Strong Applications With Predictable Costs

Once you are ready to file, costs can escalate quickly within a traditional legal model. Drafting specifications, selecting the correct trademark classes and responding to examiner queries are usually charged by the hour.

With us, everything required to file your trademark application correctly is included. Our process is built around a technology led platform that accelerates administration, meaning you pay for the service itself rather than the time taken.

You receive expert support, a robust trademark application and a clear price from day one.

Monitoring: Ongoing Protection That Does Not Cost a Fortune

Once your trademark is registered, monitoring is critical. It allows you to identify new trademark applications or brands appearing online with wording or designs that are too similar to your own.

Many trademark disputes are reactive and could have been avoided with regular monitoring in place. Most trademark owners simply do not have the time to carry out frequent checks across multiple platforms for all of their trademarks.

Law firms often perform this work manually or resell expensive monitoring platforms with an additional uplift, creating ongoing costs and multiple layers of fees.

Our trademark monitoring system operates continuously in the background and alerts us when something needs your attention. Instead of waiting for a problem to escalate, you receive regular alerts and straightforward guidance at a low and predictable cost.

Prevention is always better than cure.

Stopping Copycats: Effective Action Without the Legal Price Tag

When someone copies your brand, it is natural to panic. Most people immediately think of contacting a solicitor, but even a short warning letter can result in a significant bill.

In reality, many trademark issues do not need to escalate that far. We can often resolve matters quickly with a professionally written notice or takedown request, delivered at a fixed fee so you remain in control of costs.

We make every effort to exhaust all appropriate avenues before legal action becomes necessary. If a matter genuinely requires solicitor involvement, we will tell you clearly and ensure you are prepared before that step is taken.

Jon Paton, our Managing Director, explains more about how to respond to trademark infringements here:

Built for Growing and International Businesses

If your business is expanding within the UK or trading internationally, the right trademark support becomes even more important. The Trademark Helpline provides access to trusted attorneys in the UK and worldwide, all coordinated through one central service.

There is no need to juggle multiple firms or attend unnecessary consultations. Instead, you benefit from a streamlined and coordinated approach to international trademark protection.

Why We Are More Affordable

In short, we prioritise efficiency and keep costs as low as possible. Our technology handles the most time consuming elements of trademark work, allowing us to focus on delivering clear and practical advice without passing on unnecessary costs.

This is the same operational approach used by trademark attorneys, delivered directly to the businesses that need it.

Protect Your Brand

Whether you are running a small business, managing a growing company or building a personal brand, trademark protection does not need to be complicated, intimidating or expensive.

With The Trademark Helpline, you receive specialist support, transparent pricing and a smoother experience from start to finish, whether you are choosing a name, registering a trademark or dealing with copycats.

Get in touch with us today to protect your brand and stop the fakes.