Website Terms of Use
Website Terms of Use Terms of Use – The Trademark Helpline 1. Introduction Welcome to The Trademark Helpline website (“Website”). By accessing or using this Website, you agree to comply with and be bound by these Terms of Use. If you do not agree with these Terms, please refrain from using the Website. 2. Definitions […]
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Make an Enquiry We’ve Successfully Registered more than 0 trademarks plus thousands of other trademark registrations in the EU and around the globe. Trademarks are incredibly valuable business assets. Our knowledgeable team will act on your behalf to ensure your brand is secure “We can deal with everything, from the initial research and registration […]
Ways to work with us
Ways to Work with Us Self Service Application Services Retainer Services How it Works We carry out the initial research and provide guidance via our Online Trademark Audit. We do all the heavy lifting with your trademark application. Ongoing Trademark Monitoring and Representation. Next Steps You take it from there. Any issues come up with […]
How The Trademark Helpline is Adapting to the Latest Trademark High Court Ruling
Since 2008, The Trademark Helpline has been committed to ensuring our clients get their trademark applications right the first time. Our Trademark Audit Service (formerly known as the Full IP Report) has always been the first essential step. However, the recent Supreme Court ruling in the SkyKick v. Sky case has led us to refine our strategy further to align with the latest […]
WWE Files for New Trademark: Is Classic Content Going Behind a Paywall?
If you smell what The Rock is cooking, WWE’s new strategy might just be a game-changer. Recently, WWE filed for the trademark “Raw Vault”, which could signal a shift in how the company distributes its iconic content, especially in the wake of its transition from Peacock to Netflix in 2025. For years, WWE fans have been able to enjoy classic matches and never-before-seen […]
Milk, It’s Not a Trademark – And Would You Want It to Be?
If someone had trademarked the term “Milky Taste” 20 years ago, they’d be creaming it now (excuse the pun)! And this is why… A trademark like that, tied to the distinctive sensory experience of dairy, would have been incredibly valuable today, especially with the growing demand for plant-based alternatives. Oatly, the popular plant-based milk brand, recently faced a legal setback when […]
The Power of a Trademark as a Mark of Approval
See that pink stamp on our logo? One day soon, we hope that stamp will be the symbol of quality trademark advice. A trademark is more than just a logo or a name, with right implementation it can be a mark of quality, trust, and authenticity. A prime example of this is Human Nature Snacks, the first […]
The Supreme Court Ruling: A Game Changer for Overly Broad Trademark Filings
In December 2024, the UK Supreme Court delivered a landmark ruling in the SkyKick v Sky case [2024] UKSC 36, fundamentally reshaping the landscape for trademark filings. The ruling confirms that overly broad trademark applications—those made for goods and services beyond the trader’s realistic business plans—are now vulnerable to bad faith attacks. The Court reaffirmed that a trademark’s role […]
Navigating Trademark Issues in the NFT World
When we talk about Non-Fungible Tokens (NFT’s) we are essentially talking about the world of digital art and assets, 2021 marked a revolutionary change with the rise of non-fungible tokens (NFTs). NFTs are unique digital assets stored on blockchain technology, making them secure, verifiable, and one-of-a-kind. Unlike cryptocurrencies, which are interchangeable, NFTs represent ownership of […]
MetaBirkins: A Case Study in Trademark Disputes with NFTs
If you read our article Navigating Trademark Issues in the NFT World you’ll know that NFT’s and the rights and obligations to their creation, sale and ownership is a tricky area. How do you protect a de-centralised asset? Can trademark rights be enforced on an NFT? To answer these questions we are watching closely to […]