Trials, Tips and Tales #4 – The Importance of Follow-Up in UK Trademark Registration

trademark-registeration

The Story

We keep in regular contact with most of our clients, sending an email to let them know about UK Trademark Registration renewals and usually booking an appointment to check for any material changes (such as change of address, jurisdiction, business activities, etc.) before applying for the renewal.

For those who don’t respond, we would attempt to call them with some degree of success. However, for some reason, we didn’t email them again.

So, What Are the Hints and Tips for This Tale?

Hint – Follow-Up Is Crucial

One outreach attempt is not enough. Follow-up is essential to ensure your UK Trademark Registration message is received and acted upon. Consistent follow-up emails can dramatically increase your response rate, as we discovered with our renewal reminders.

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