Bacardi Faces Setback in Havana Club Trademark Battle – Key Lessons for Brand Protection
In another twist to the decades-long trademark dispute, spirits giant Bacardi has experienced a notable setback. A Virginia federal court recently dismissed Bacardi’s lawsuit against the U.S. Patent and Trademark Office (USPTO), marking a significant victory for Cubaexport, the Cuban state-owned entity behind the Havana Club brand. This latest ruling, delivered on 24 January 2025 […]
Binance Faces Trademark Dispute Over ‘Peanut the Squirrel’: Protecting Your Brand in the Digital Era
A new trademark dispute has emerged in the rapidly evolving digital marketplace, with cryptocurrency exchange giant Binance facing allegations of unauthorised use of the trademarked character ‘Peanut the Squirrel’. Mark Longo, the creator and owner of the popular wildlife brand, has issued a cease-and-desist letter accusing Binance of trademark infringement linked to its promotion of […]
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FAQs Find answers to all your questions, from UK, EU, and worldwide trademark registration to trademark monitoring and representation, all in one place. Frequently Asked Questions About UK Trademark Registration What is a UK trademark? A UK trademark is a sign, symbol, word, or combination thereof that identifies and distinguishes your goods or services within […]
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Website Terms of Use Terms of Use – The Trademark Helpline 1. Introduction Welcome to The Trademark Helpline website (“Website”). By accessing or using this Website, you agree to comply with and be bound by these Terms of Use. If you do not agree with these Terms, please refrain from using the Website. 2. Definitions […]
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Previous Next Make an Enquiry We’ve Successfully Registered more than 0 trademarks plus thousands of other trademark registrations in the EU and around the globe. Trademarks are incredibly valuable business assets. Our knowledgeable team will act on your behalf to ensure your brand is secure “We can deal with everything, from the initial research […]
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Ways to Work with Us Self Service Application Services Retainer Services How it Works We carry out the initial research and provide guidance via our Online Trademark Audit. We do all the heavy lifting with your trademark application. Ongoing Trademark Monitoring and Representation. Next Steps You take it from there. Any issues come up with […]
How The Trademark Helpline is Adapting to the Latest Trademark High Court Ruling
Since 2008, The Trademark Helpline has been committed to ensuring our clients get their trademark applications right the first time. Our Trademark Audit Service (formerly known as the Full IP Report) has always been the first essential step. However, the recent Supreme Court ruling in the SkyKick v. Sky case has led us to refine our strategy further to align with the latest […]
WWE Files for New Trademark: Is Classic Content Going Behind a Paywall?
If you smell what The Rock is cooking, WWE’s new strategy might just be a game-changer. Recently, WWE filed for the trademark “Raw Vault”, which could signal a shift in how the company distributes its iconic content, especially in the wake of its transition from Peacock to Netflix in 2025. For years, WWE fans have been able to enjoy classic matches and never-before-seen […]